Category: Market & AI Tools
Pricing is where most agents lose the deal — not because the price is “wrong,” but because the benchmark they used was misleading.
Most agents compare their property with active listings.
But here’s the truth every top performer knows:
Listings lie. Sold data doesn’t.
If you want to know whether your price is genuinely attractive — the kind that pulls real buyers, not window shoppers — there’s only one metric you should trust:
Compare your PSF with sold units, not the market listings.
Why PSF vs. Sold Data Changes Everything
When you compare against listings, you’re comparing against intentions — not results.
Listings show what owners want.
Sold data shows what buyers believe the property is worth.
In fast markets like Dubai, Abu Dhabi, and the wider GCC, the gap between “listing PSF” and “sold PSF” can be the difference between:
✓ Fast offers
✓ Zero traction
✓ 30 days on the market
✓ 120 days with no movement
When your PSF sits close to (or slightly below) recently sold units, you enter the “sweet zone” — a space where buyers feel the price is fair and agents gain leverage in negotiations.
How to Do the Comparison in 3 Minutes
- Pull the last 5 sold transactions in the same building or nearby community.
- Calculate their average PSF.
- Place your property next to that line.
- If you’re 10–20% above sold PSF, your listing will struggle.
- If you’re within 5%, you’re competitive.
- If you’re below, expect faster movement or multiple inquiries.
It’s that simple — and 10x more accurate than comparing against inflated listings.
Why This Matters for Owners & Developers
Owners want the smartest agent in the room.
Developers want partners who understand market velocity.
PSF vs. sold data proves your approach is grounded in truth, not assumptions.
Use it in your listing meeting and you instantly position yourself as the agent who speaks data — not guesses.
Power Tip: Use AI to Speed the Analysis
Ask AI:
“Compare my listing PSF to the last 5 sold PSF and show me where pricing can be optimized.”
You’ll get a clean snapshot of competitiveness — the kind you can show buyers, sellers, or your team.
Share your PSF comparison inside the community.
Show agents how you benchmark your price using real sold data and help others price smarter.
