If you analyze thousands of high-performing property listings, a clear pattern emerges: three words that instantly boost inquiry rates in a listing appear again and again.
These words reduce hesitation, trigger emotional response, and signal value—often increasing inquiries without changing price or photos.
Data from listing platforms and brokerage CRMs shows that small wording changes can lift inquiry rates by 15–32%, especially in competitive markets.
So, which words actually work?
The 3 Words That Drive More Inquiries
Renovated
Why it works:
“Renovated” instantly removes mental friction. Buyers assume:
- Fewer repairs
- Lower upfront costs
- Faster move-in
Listings using Renovated receive up to 28% more inquiries than similar non-renovated descriptions—even when price is slightly higher.
Pro tip:
Always pair it with what was renovated (kitchen, bathrooms, flooring) to increase trust.
View
Why it works:
The word View triggers imagination. It sells a lifestyle, not just square meters.
Data shows listings mentioning View:
- Get higher click-through rates
- Hold user attention longer
- Receive more image interactions
Even partial or urban views outperform listings that don’t mention it at all.
High Rental Potential
Why it works:
This phrase attracts:
- Investors
- Hybrid buyers (live now, rent later)
- Buyers thinking about resale value
Listings with High rental potential generate more qualified inquiries, not just more traffic.
It reframes the property as an income asset, not an expense.
Why These Words Increase Inquiry Rates
All three words share one thing:
They answer buyer objections before the buyer asks.
- Renovated → “Will this cost me more later?”
- View → “Will I enjoy living here?”
- High rental potential → “Is this a smart financial move?”
This is exactly why three words that instantly boost inquiry rates in a listing outperform generic descriptions like “great location” or “nice layout.”
To understand why these words work even better in certain markets, read:
- Why do some areas suddenly jump in price?
- The best time to post a property listing
- Can AI really give you the “right” price?
These insights help you match wording with timing, pricing, and location trends.
How to Use These Words Correctly
✔ Place at least one in the headline
✔ Reinforce in the first 2 lines of description
✔ Support with facts (not hype)
✔ Never stack all three unnaturally—clarity beats keyword stuffing
Finally
If you want more calls, messages, and serious buyers—don’t rewrite your entire listing.
Start with three words that instantly boost inquiry rates in a listing:
Renovated. View. High rental potential.
Used correctly, they turn passive browsers into active inquiries.
Add them to your next listing and share it with the community
